Taco Bell

I collaborated closely with Taco Bell at The Sheppard Group, focusing primarily on creating beautifully branded large-format print materials.

I also took the creative lead in promoting and producing assets for Avenue 26 – Night Market, a vibrant, Hispanic-inspired event that has become a popular cultural staple. For one of the events held in Downtown LA’s Arts District, I spearheaded both grassroots guerrilla marketing efforts and carefully targeted digital campaigns, including e-blasts and social media promotions. Additionally, I managed the design and production of event graphics such as banners, backdrops, A-frames, play-area games, and merchandise.

Building on the Avenue 26 collaboration with Taco Bell, I was entrusted to design food carts for Revolution Carts, a project dedicated to empowering low-income Latino food vendors. These carts provided vendors with a safe, legal, and visually appealing way to share their culinary traditions across Los Angeles. Each cart design thoughtfully reflected the vendor’s heritage while elevating the presentation of their food.

Finally, the last set of images highlights my work for one of Taco Bell’s annual Hispanic-inspired corporate events—an energetic gathering where employees came together to enjoy mariachi music, traditional tamales, and community spirit.

Work created at The Sheppard (@thesheppard).